Same Booth. Built for what’s next.
Pour Smarter.
Booth Dispensers has been making and supplying equipment since 1965. While much has changed, our core values remain the same: build things right, support our products, and always look for ways to improve.
So why a refresh now?
Because the Booth you deal with today is not the Booth our old brand was built for. We’ve grown the team, expanded what we do in-house, and over the years we’ve brought other businesses into Booth. The capability is wider, the expectations on dispense are higher, and we need a clearer, more joined-up way to present who we are.
This is a brand refresh, not a complete change. The products you trust are still here, with the same focus on quality, performance, and efficiency. What’s new is how clearly we explain what Booth does, who it’s for, and what “good” means in practice.
What we mean by Pour Smarter
Dispensing needs to be reliable. If it isn’t, problems start to pile up – extra calls, workarounds, wasted time, and slipping away from standards.
Pour Smarter is our way of putting outcomes first.
It means our equipment is easier to install, easier to use, and easier to keep running well. You get consistency you can count on every day, not just something that works once and then needs constant attention.
You’ll see this approach in the clear, benefit-focused messages we shared during the launch:
Pour Faster. Pour Greener. Pour Easier. Pour Consistently. Pour Profitably.
All of these lead back to the same idea: Pour Smarter.
These are simple statements, but they’re based on what the trade really needs: speed when you need to move fast, efficiency to cut waste and downtime, consistency to keep standards high, and ease for straightforward installation and service.
Made in Blackpool. Made right. Supported by a larger team.
We’re proud to be British-made and proud of our team. From our Blackpool headquarters, we’ve grown a team with specialist knowledge and in-house engineering skills. Dispensing isn’t just theory – it happens on real sites, during busy times, and in many different settings.
That’s why we keep developing our products – not for the sake of something new, but to keep making them better, more reliable, and more efficient where it matters most.
A clearer online experience with two routes
With our new brand, we’ve also made our online experience clearer.
E-commerce site
If you need to order essentials, our e-commerce site makes online buying easy.
Commercial site
If you want to see our full range, explore applications, or get more details, our commercial site helps you find what you need quickly. It’s also the place to go for specification support, engineering advice, or a more tailored discussion.
Two ways to connect, but the same Booth standard behind each.
Why we’ve done it
This refresh is about being clearer and more helpful. It shows the Booth you know: established, British-made, focused on quality, and supported by a team ready to help you reach your goals.
If you’ve been with Booth before, thank you. If you’re new, welcome.